{"id":1749,"date":"2026-01-02T11:02:02","date_gmt":"2026-01-02T11:02:02","guid":{"rendered":"https:\/\/epoleglobal.com\/?p=1749"},"modified":"2026-01-02T11:02:05","modified_gmt":"2026-01-02T11:02:05","slug":"reklam-harcamalarinizi-kara-donusturun","status":"publish","type":"post","link":"https:\/\/epoleglobal.com\/en\/2026\/01\/02\/reklam-harcamalarinizi-kara-donusturun\/","title":{"rendered":"Reklam Harcamalar\u0131n\u0131z\u0131 K\u00e2ra D\u00f6n\u00fc\u015ft\u00fcr\u00fcn"},"content":{"rendered":"<p>E-ticaretin en b\u00fcy\u00fck gider kalemlerinden biri olan reklam y\u00f6netimi, do\u011fru yap\u0131lmad\u0131\u011f\u0131nda k\u00e2r marjlar\u0131n\u0131 h\u0131zla eritebilir. Epole Global olarak biz, reklam\u0131 bir gider de\u011fil, verilerle y\u00f6netilmesi gereken bir yat\u0131r\u0131m olarak g\u00f6r\u00fcyoruz. Bu vaka analizi, \u0130zmir Withco ofisimizden y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz, SAP ve Google Looker Studio gibi ileri analitik ara\u00e7larla <sup><\/sup> bir markan\u0131n reklam maliyetlerini sat\u0131\u015flar\u0131n\u0131 d\u00fc\u015f\u00fcrmeden nas\u0131l %30 oran\u0131nda a\u015fa\u011f\u0131 \u00e7ekti\u011fimizi g\u00f6stermektedir.<\/p>\n\n\n\n<p><strong>1. Problem: &#8220;K\u00f6r Sat\u0131\u015f&#8221; ve Kontrols\u00fcz Reklam Harcamalar\u0131<\/strong> Proje kapsam\u0131nda inceledi\u011fimiz marka, global pazarlarda y\u00fcksek sat\u0131\u015f hacmine sahip olmas\u0131na ra\u011fmen, reklam harcamalar\u0131n\u0131n toplam ciroya oran\u0131 (ACOS) s\u00fcrd\u00fcr\u00fclebilir seviyelerin \u00e7ok \u00fczerindeydi. Temel sorunlar \u015funlard\u0131:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Yanl\u0131\u015f Hedefleme:<\/strong> Markan\u0131n en \u00e7ok satan \u00fcr\u00fcnleri i\u00e7in kullan\u0131lan anahtar kelimelerin \u00e7ok genel olmas\u0131 ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131n (conversion rate) d\u00fc\u015f\u00fck kalmas\u0131.<\/li>\n\n\n\n<li><strong>Negatif Veri Y\u00f6netimi Eksikli\u011fi:<\/strong> Sat\u0131\u015f getirmeyen ama b\u00fct\u00e7e t\u00fcketen kelimelerin tespit edilememesi.<\/li>\n\n\n\n<li><strong>Manuel Takip Hatalar\u0131:<\/strong> Verilerin Excel gibi manuel y\u00f6ntemlerle takip edilmesi nedeniyle h\u0131zl\u0131 karar verilememesi.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Strateji: SAP ve Google Looker Studio Entegrasyonu ile Derin Analiz<\/strong> Epole Global E-Ticaret Dan\u0131\u015fmanl\u0131k Limited \u015eirketi olarak reklam stratejisini tamamen &#8220;veri odakl\u0131&#8221; bir modele ta\u015f\u0131d\u0131k:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Anl\u0131k Veri G\u00f6rselle\u015ftirme:<\/strong> Google Looker Studio kullanarak reklam performans\u0131n\u0131 saatlik bazda takip eden bir dashboard kurduk. Bu sayede hangi saat diliminde ve hangi kelimede &#8220;para yak\u0131ld\u0131\u011f\u0131n\u0131&#8221; anl\u0131k olarak tespit ettik.<\/li>\n\n\n\n<li><strong>Ni\u015f Hedefleme ve Uzun Kuyruklu (Long-Tail) Kelimeler:<\/strong> Y\u00fcksek rekabetli ve pahal\u0131 genel kelimeler yerine, sat\u0131n alma niyeti daha y\u00fcksek olan spesifik ni\u015f kelimelere odakland\u0131k.<\/li>\n\n\n\n<li><strong>Otomasyon ve Algoritma Y\u00f6netimi:<\/strong> SAP verileriyle stok durumunu senkronize ederek, stok seviyesi kritik d\u00fczeye d\u00fc\u015fen \u00fcr\u00fcnlerin reklamlar\u0131n\u0131 otomatik durdurduk ve b\u00fct\u00e7eyi k\u00e2r marj\u0131 en y\u00fcksek olan &#8220;y\u0131ld\u0131z \u00fcr\u00fcnlere&#8221; kayd\u0131rd\u0131k.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Sonu\u00e7: Sat\u0131\u015f Hacmini Korumak ve K\u00e2rl\u0131l\u0131\u011f\u0131 Art\u0131rmak<\/strong> 6 ayl\u0131k optimizasyon s\u00fcrecinin sonunda elde edilen somut ba\u015far\u0131lar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Maliyet Tasarrufu:<\/strong> Reklam harcamalar\u0131n\u0131n toplam ciroya oran\u0131 (ACOS) net %30 oran\u0131nda d\u00fc\u015f\u00fcr\u00fcld\u00fc.<\/li>\n\n\n\n<li><strong>ROI (Yat\u0131r\u0131m Getirisi) Art\u0131\u015f\u0131:<\/strong> Her 1 Euro&#8217;luk reklam harcamas\u0131ndan elde edilen gelir katlanarak artt\u0131.<\/li>\n\n\n\n<li><strong>Pazar Hakimiyeti:<\/strong> Tasarruf edilen reklam b\u00fct\u00e7esi, yeni \u00fcr\u00fcn lansmanlar\u0131 i\u00e7in kullan\u0131larak markan\u0131n \u00fcr\u00fcn yelpazesi geni\u015fletildi.<\/li>\n<\/ul>\n\n\n\n<p><strong>Not<\/strong>: Epole Global gizlilik politikalar\u0131 ve NDA gere\u011fi firma isimleri sakl\u0131 tutulmu\u015ftur. Bu ba\u015far\u0131, veri m\u00fchendisli\u011fi ve pazar yeri dinamiklerinin profesyonelce harmanlanmas\u0131n\u0131n bir sonucudur.<\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-8ddd686\" data-block-id=\"8ddd686\"><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-55f7993\" data-block-id=\"55f7993\"><a class=\"stk-link stk-button stk--hover-effect-darken\" href=\"https:\/\/epoleglobal.com\/en\/iletisim\/\"><span class=\"stk-button__inner-text\">\u00dccretsiz E-\u0130hracat Raporu Al\u0131n<\/span><\/a><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>E-ticaretin en b\u00fcy\u00fck gider kalemlerinden biri olan reklam y\u00f6netimi, do\u011fru yap\u0131lmad\u0131\u011f\u0131nda k\u00e2r marjlar\u0131n\u0131 h\u0131zla eritebilir. Epole Global olarak biz, reklam\u0131 bir gider de\u011fil, verilerle y\u00f6netilmesi gereken bir yat\u0131r\u0131m olarak g\u00f6r\u00fcyoruz. Bu vaka analizi, \u0130zmir Withco ofisimizden y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz, SAP ve Google Looker Studio gibi ileri analitik ara\u00e7larla bir markan\u0131n reklam maliyetlerini sat\u0131\u015flar\u0131n\u0131 d\u00fc\u015f\u00fcrmeden nas\u0131l %30 oran\u0131nda [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":["post-1749","post","type-post","status-publish","format-standard","hentry","category-basari-hikayelerimiz"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/epoleglobal.com\/en\/wp-json\/wp\/v2\/posts\/1749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/epoleglobal.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/epoleglobal.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/epoleglobal.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/epoleglobal.com\/en\/wp-json\/wp\/v2\/comments?post=1749"}],"version-history":[{"count":0,"href":"https:\/\/epoleglobal.com\/en\/wp-json\/wp\/v2\/posts\/1749\/revisions"}],"wp:attachment":[{"href":"https:\/\/epoleglobal.com\/en\/wp-json\/wp\/v2\/media?parent=1749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/epoleglobal.com\/en\/wp-json\/wp\/v2\/categories?post=1749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/epoleglobal.com\/en\/wp-json\/wp\/v2\/tags?post=1749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}